Products
Due to advancements in technology, increased digital engagement, and a growing emphasis on transparency and community involvement, nonprofit websites have gained its popularity in recent years.
To effectively spread charitable ideas, promote initiatives, and raise funds, many nonprofit organizations establish their own websites. A well-designed nonprofit website can attract more interest and support while providing users with a clear and engaging understanding of the projects' goals and significance.
In the article, let's explore what constitutes effective nonprofit website design and get inspirations from 30 of the best examples and templates together.
Nonprofit websites are those that do not aim for profit or do not have profit as their main goal. They are essential for organizations and individuals dedicated to making a positive impact. These websites act as a central hub for the initiatives, projects, and impact of individuals and nonprofit organizations, providing a platform to inform, engage, and inspire visitors.
They often offer various resources such as articles, research papers, and multimedia content to educate the public about the issues they address. Examples of nonprofit websites include personal blogs, nonprofit organization websites, and government agency websites.
Here are 30 best nonprofit websites examples that stand out for their effective use of visuals, storytelling, and user-friendly design:
The Elton John AIDS Foundation aims to end the AIDS epidemic by funding partners that provide medical treatment and combat stigma. Its website offers a dynamic experience, featuring images of those impacted by the foundation's work and clear statistics that highlight its achievements.
A standout feature is the introductory video, which greets visitors with powerful imagery and music, emphasizing the gravity of the AIDS crisis while instilling hope through the foundation's efforts to save and improve lives.
The Conservation Fund, an organization dedicated to protecting America's critical land and water resources through innovative conservation and mitigation solutions. One of the standout features of The Conservation Fund's website is its ability to place partners and supporters at the core of its impact story. By doing so, the organization highlights the essential role that these stakeholders play in achieving its mission.
The use of engaging video stories is another strong point; these videos help users visualize the tangible impact of their donations, creating a more personal and emotional connection to the cause.
The Climate Reality Project is founded by former U.S. Vice President Al Gore, dedicated to mitigating climate change through education and advocacy. Its website stands out for its bold calls to action on the homepage, encouraging visitors to engage in the cause and sign up for the newsletter.
It also features user-friendly educational resources that make understanding climate issues easy, along with a streamlined donation page that allows supporters to contribute with just a few clicks.
Founded in 1971 by a compassionate young couple, MEND addresses poverty in the San Fernando Valley. Operating in Pacoima, the nonprofit provides food, clothing, case management, and support services to low-income individuals and families. Its website effectively conveys its strong vision through captivating images and content, featuring a sliding image banner that highlights its initiatives.
Moreover, its donation page showcases the nonprofit's impact over the years and offers various support levels, allowing donors to become monthly contributors or dedicate their gifts to loved ones.
Girls Who Code is dedicated to bridging the gender gap in technology by equipping girls with computer science and coding skills. Through their diverse programs, such as summer camps, clubs, and college prep courses, they have reached over 450,000 girls. Its website powerfully showcases this mission with a prominent mission statement and compelling images of the girls they support.
Moreover, its design features vibrant colors and strong contrasts, enhancing visual appeal and accessibility.
The Earth Discovery Institute (EDI) is dedicated to promoting the stewardship of San Diego's native biodiversity through education and conservation. On its homepage, visitors are immediately drawn to the "Become a Member" and "Donate" buttons, highlighted in bright green and strategically placed for maximum visibility.
The homepage also features interactive elements that allow users to explore EDI's various programs easily and showcases the organization's impact with custom icons.
CARE focuses on areas such as combating hunger, enhancing climate resilience, and bridging educational and economic gaps for women. It's mission is to eradicate poverty and promote social justice. Its website stands out for its flexible and innovative ways to support their cause, from letter-writing and advocacy to donating and volunteering.
It also ingeniously uses an attractive, responsive infographic in the static footer to show how much of their expenses go towards program services.
One Tail at a Time (OTAT) focuses on rescuing animals, particularly senior dogs from overcrowded shelters, and finding them loving homes. With six locations offering adoption meetups, training, and veterinary care.
Its website efficiently consolidates their activities, opportunities, and impact statistics to keep supporters informed. Its clear calls to action guide users on how to support the mission through volunteering, membership, or fostering.
The Leukemia & Lymphoma Society is the leading nonprofit dedicated to blood cancer research, education, and advocacy. The "Voices of LLS" section on the homepage showcases emotional stories from patients and volunteers, enhancing empathy and engagement.
It also fosters community support with online chats, peer-to-peer programs, podcasts, and specialist services, allowing patients to connect and receive personalized assistance.
Colorado Ballet, a nonprofit organization performing world-class ballet in Denver since 1961, boasts a visually stunning website. The site features high-resolution images of dancers in action, capturing the essence of ballet and sparking interest in upcoming shows.
Additionally, it provides a library of videos and detailed performance information, alongside an easy-to-use donation form.
The Oahu Society for the Prevention of Cruelty to Animals, a no-kill shelter in Hawaii, effectively 12 showcases its dedication to animal welfare on its website. Its homepage prominently features pictures of cats and dogs, along with ideas for how visitors can support their mission. It also includes a powerful video with emotive images and music highlights the importance of animal wellbeing.
The overall design is user-friendly, with ample white space and clear instructions, making the donation process straightforward and engaging.
The Metropolitan Museum of Art, or The Met, is one of the world's most renowned art museums, showcasing collections from influential artists throughout history. The design of its website is clean and vibrant, featuring ample white space, bright color accents and vivid photography & videos of its artworks.
This engaging presentation creates a sense of tangibility, making visitors feel as though they can almost touch the artwork, inspiring them to visit the museum in person.
The Conservation International Foundation is dedicated to conserving the planet's resources, focusing on nature protection from forests to oceans. Their website features a clean and immersive design, with striking full-page photography that captivates visitors and emphasizes the beauty of nature, motivating them to take action. Its navigation is user-friendly, with a discreet menu bar featuring simple CTAs and options.
The National Audubon Society is dedicated to protecting birds and their habitats throughout American using a combination of science, advocacy, education, and conservation efforts. Their website features a dark, moody design that highlights stunning bird photography, creating an immersive experience.
The exquisite imagery brings the birds to life, portraying them as sentient beings with purpose. A well-organized menu at the top of the page offers clear options for learning more, taking action, and joining the cause.
Invisible Children, established in 2004, aims to raise awareness about the atrocities committed by the Lord's Resistance Army (LRA) in Central Africa. Their mission has expanded to include saving lives and enhancing community safety in the region.
Its website has clear and vibrant CTAs guide users effectively, while information is meticulously organized. The use of friendly animations and illustrations further enhances the user experience.
Mercy Corps aims to alleviate suffering across multiple fronts, including climate change and poverty, by helping people build secure, productive, and just communities. Its homepage features a poignant image of families fleeing in the Gaza crisis, overlaid with a powerful statement and a bold red CTA. This design choice effectively captures attention and emphasizes the organization's commitment to addressing urgent global issues.
MAHUBE-OTWA is an organization aiming to eradicate poverty by fostering self-sufficiency across all age groups. Its website reflects its branding with a professional purple and white color scheme. It features an intuitive menu and clear buttons for essential tasks like "Board Login," "Donate," "Get Help," and "Translate." Another standout feature is the membership page, offering various donation options, including monthly contributions and transaction fee coverage.
Donors can also see the impact of different gift sizes, motivating them to contribute more generously.
Rainbow Hospice Care offers advanced care planning, hospice care, care management, and bereavement support in southern Wisconsin. Its website is user-friendly, providing comprehensive information about their services and distinct resources for caregivers and volunteers. Brightly colored "Donate Now" and "Make a Referral" buttons catch visitors' attention, prompting them to take action.
Additionally, the site encourages social media engagement by featuring social media icons in both the static menu and footer, making it easy for visitors to connect with Rainbow Hospice Care online.
buildOn is committed to ending poverty, illiteracy, and low expectations worldwide. Through its Service Learning Programs, the organization empowers students in underserved urban areas to uplift their communities. The website skillfully uses engaging videos and images to showcase its mission and various initiatives. It also efficiently directs visitors to the donation page, making it simple for supporters to contribute to the cause.
Hillcrest is a continuing care retirement community in Southern California, providing services, healthcare, and homes to support the independence of older adults. Upon visiting the website, users are immediately greeted by a stunning carousel banner showcasing Hillcrest's beautiful campus and residences, helping them envision life within the community.
Besides, it also offers a campus map, photo galleries, and sample floor plans, giving visitors a comprehensive view of Hillcrest living.
Founded in 1986, the Children's Organ Transplant Association (COTA) alleviates financial burdens for families with children in need of organ transplants by providing essential fundraising resources. Its website features a flexible structure, bold branding, and clear content, ensuring easy navigation. Families now benefit from a secure, user-friendly portal to track expenses and access fundraising guides.
Additionally, the site effectively tells the organization’s story through engaging video testimonials, blog posts, and quotes from beneficiaries.
The Humane League is dedicated to ending the abuse of animals in food production through advocacy campaigns aimed at urging major food companies to adopt humane welfare policies. Their website excels in accessibility and design, featuring a straightforward and uncluttered layout.
The bold imagery effectively communicates their mission, while quotes and images of donors are used to inspire and motivate new supporters to take action.
The American Society for the Prevention of Cruelty to Animals (ASPCA) is a prominent animal welfare organization dedicated to advocating for vulnerable animals. Its website captivates visitors with emotive animal photos on the homepage.
A prominent DONATE button in the top right corner remains visible throughout the site, ensuring it catches the attention of potential donors.
Doctors Without Borders is a global NGO focused on providing medical aid in war zones and regions affected by disease. Its website excels in storytelling, featuring up-to-date news and events. A static infographic detailing the allocation of donor funds is prominently displayed in the footer of every page, ensuring transparency.
Additionally, the site is highly accessible, with alternative text for linked images and form labels, ensuring inclusivity for all visitors.
The Nature Conservancy is dedicated to addressing climate change, safeguarding water and land resources, and fostering healthier communities to protect the global environment. Its website excels in digital storytelling by using captivating imagery to convey their mission, with all images featuring descriptive alternative text for screen reader accessibility.
Moreover, its user-friendly donation page is tailored to different locations and includes quick share buttons for social media and email, making it easy to spread the word.
Alex's Lemonade Stand Foundation is dedicated to curing childhood cancer by funding research, raising awareness, and supporting affected families. Its website stands out with its vibrant, playful design that aligns with its kid-friendly mission.
A real-time donation tracker on the homepage highlights donor contributions, while a comprehensive virtual fundraising toolkit enables supporters to get involved quickly and effectively.
The World Wildlife Fund (WWF) is the largest international conservation organization, striving to mitigate the environmental impact of human activities in over 100 countries.
The WWF's website excels in several areas: prominent “Donate” and “Adopt” buttons on the homepage encourage immediate action, while success stories highlight donors as central to their achievements.
The Refugee and Immigrant Center for Education and Legal Services (RAICES) provides crucial support to immigrants and refugees, offering free and low-cost legal aid to detained families and children, along with resettlement and transit assistance.
Its website offers easily accessible resources for various needs, such as removal defense and DACA renewals. Additionally, a self-service portal empowers donors to manage their engagement by updating personal information and contributions at their convenience.
Minnesota Community Action Partnership (MinnCAP) addresses poverty through diverse programs such as homelessness prevention, healthcare enrollment, and food and nutrition services. Its website features a clean, minimalist design with engaging images and graphics that effectively communicate their mission.
Ample white space ensures the content is easy to read, while straightforward navigation encourages visitors to explore their various community programs and connect with local agencies that near them the most.
Kiva is an international nonprofit that aims to alleviate poverty by connecting lenders and borrowers worldwide, empowering the less fortunate to start businesses and improve their lives. Its website focuses on personal and emotional storytelling, vividly highlighting the contrast between lenders and borrowers through powerful photographs and bold typography. This clear and organized design, with prominently displayed numbers and statistics, builds trust and confidence in potential users. The bright green color, symbolizing funds, is effectively used throughout the site.
Overall, Kiva's design is emotionally engaging, visually appealing, and compelling, emphasizing the personal impact of lending.
After exploring the 30 best nonprofit websites above, here are some key tips we can summarize for designing a good and accessible nonprofit website:
Your website should have an uncluttered interface and clear navigation. You should avoid excessive use of graphics, animations, or overly complex layouts that can overwhelm visitors, and structure your site so that users can find key information within a few clicks.
To attract and retain users, it's essential to strike a balance between fulfilling your organization's objectives and meeting the needs of your audience. Start by understanding your target audience's interests, concerns, and motivations. Tailor your content to address these aspects, making it relevant and valuable to your readers.
To maximize the reach and impact of your nonprofit's message, you should ensure your content is easily shareable on social media platforms. Encourage your audience to spread the word by integrating social sharing buttons and creating content that is likely to be shared, such as impactful quotes, striking images, and concise, informative videos.
Over half of your visitors may access your site via mobile devices with smaller screens nowadays. Therefore, it's crucial to implement a responsive design that adjusts seamlessly to various screen sizes, ensuring a smooth and accessible experience for all users.
To attract more visitors who are interested in your cause and increase overall engagement, you should implement SEO best practices to improve your website’s visibility in search engine results. For example, you can conduct thorough keyword research to understand the terms and phrases your target audience uses when searching for information related to your cause. Then you can incorporate these keywords naturally into your content, including page titles, headings, meta descriptions, and body text.
Ok, that's all for this article. Creating a excellent nonprofit website that stands out and serves its purpose requires thoughtful planning and execution. Hopefully, by drawing inspirations from the 30 best nonprofit website examples and applying those design tips for design good nonprofit websites in this article, you can create a visually appealing and user-friendly interface that effectively communicates your mission and goals. Thank you for reading, and best of luck with your nonprofit website design journey!
Mockplus RP
A free prototyping tool to create wireframes or interactive prototypes in minutes.
Mockplus DT
A free UI design tool to design, animate, collaborate and handoff right in the browser.
Join our Discord community
support@mockplusapp.com